2010 Copyright Marcy Baer Associates
Profile
Results-oriented, metrics-driven leader experienced in strategic marketing, public relations, communications, advertising, and events management. Project, personnel, and financial management skills; pro-active, innovative, and creative problem solver. Collaborative, personable multi-tasker who thrives in a fast-paced environment.
Summary of Experience
Results-oriented, metrics-driven leader experienced in strategic marketing, public relations, communications, advertising, and events management. Project, personnel, and financial management skills; pro-active, innovative, and creative problem solver. Collaborative, personable multi-tasker who thrives in a fast-paced environment.
Summary of Experience
- 20 years in marketing in education, healthcare, software, and IT
- Customer acquisition and retention
- Marketing research
- Strategic planning
- Marketing plan development and implementation
- Product and service introduction and repositioning
- Branding
- Online marketing and SEO
- Customer segmentation analysis
- Marketing dashboards and metrics
